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Advocacy International is building a public mobilisation campaign around the issue of maternal survival. Reducing loss of life during pregnancy and childbirth in the poorest countries is one of the UN's key Millenium Development Goals. But it is the one where least progress has been made.
At the end of January 2009, Ann Pettifor and Maz Kessler attended 'An Important Dinner for Women' focused on the issue of maternal loss of life at the Davos World Economic Forum. Present were 100 of the world's most effective women, including Melinda Gates, Mrs Sarah Brown wife of the British Prime Minister, Arianna Huffington, Christiane Amanpour of CNN, Baroness Shriti Vadera representing the British Government, Dr. Margaret Chan, Head of WHO, and Ngozi Okonjo Iweala of the World Bank.
In March 2008, Ann Pettifor attended a high-level lunch at Lancaster House, hosted by the Prime Minister's wife Sarah Brown, accompanied by Madame Carla Sarkozy . The charity lunch to raise awareness of the grave issue of maternal mortality was held by the White Ribbon Alliance and was attended by 120 women from politics, business, civil society, the media and the arts.
In her speech, Sarah Brown said of the deaths of over 500,000 mothers each year during pregnancy and childbirth "I do not believe we can begin to resolve any of the problems facing the developing world if we cannot first save the lives of these women."
