Ai has played a leading role in developing the public-facing side of a programme to save the lives of African mothers and babies – MamaYe!


Ai works with the African Union's Campaign for the Accelerated Reduction of Maternal, Newborn and Child Mortality (CARMMA). We have advised and collaborated on campaign strategy, identity, digital presence, resource design and the new continent-wide Mama Afrika Award.

Jubilee 2000

A worldwide campaign co-founded by Ann Pettifor which led to the cancellation by the G8 of about $100 billion of debt owed by 35 of the world’s poorest countries.

New Start Nigeria

Ai advised the Finance Minister of Nigeria and the Debt Management Office on a Europe and Asia-wide advocacy strategy in support of Nigeria’s claim for debt relief. In October 2005, Ann Pettifor was present at the French Treasury when the Paris Club of OECD creditors cancelled $18bn of debt owed by Nigeria.

Visit to London of the Minister for Women’s Affairs of Afghanistan

Ai advised the Hon. Minister Dr Husn Banu Ghazanfar on her visit to London in December 2010 and arranged for her to brief the media, British Ministers and Shadow Cabinet members, think-tanks and NGOs about the achievements of her Ministry for Women’s Affairs, and the priorities and challenges facing the Ministry.

Helping create the City of 2030: UCLG Summit in Mexico City

In November 2010 city mayors and leaders from across the globe came together in Mexico City to discuss the big crises and challenges facing cities and communities, looked ahead to the City of 2030.

MamaYe! Evidence, Identity, Design, Engagement

The MamaYe! Evidence, Identity, Design, Engagement book was designed to showcase the variety of creative assets created for the MamaYe project.

Protecting the Girl Child: Equality Now Report

This year, 14 million girls - some as young as eight years old - will be married against their will. Ai worked with Equality Now on their latest report on Child Marriage.

Women and Children’s Health at the UN General Assembly

Ai were approached as part of the team behind the MamaYe campaign to collaborate on the drafting and design of advocacy materials for the Partnership for Maternal Newborn Health (PMNCH).

The Guangzhou Award for Urban Innovation

As part of his ongoing work as a founder of United Cities and Local Governments (UCLG), Ai's Director Jeremy Smith served on the technical committee for the Guangzhou Award for Urban Innovation, highlighting cities who have excelled in urban innovation.

Advocacy International in Haiti: defending and strengthening local democracy

Ai's Director Jeremy Smith was invited to Haiti as part of an international local government mission to help reconstruct a functioning local government system in the aftermath of the January 2010 earthquake.

Cutting the Diamond

Download Ai's introduction to advocacy. It will help your organisation build an advocacy strategy that harnesses public opinion, holds decision-makers to account, and pressures politicians to listen, follow through and deliver.


Jeremy Smith was the main author of "Decentralised development cooperation - European perspectives", a publication designed to showcase the role, cost-effectiveness and value of partnerships between cities, towns and regions in Europe with their counterparts in lower-income countries.

The Bill and Melinda Gates Foundation

Ai was commissioned by the Bill and Melinda Gates Foundation to review the state of pro-poor advocacy in low income countries .

Operation Noah

Advocacy International advised the UK church-based climate change campaign Operation Noah in the run-up to the 2009 United Nations Conference on Climate Change. Ai helped develop an advocacy and mobilisation campaign that lifted awareness of the climate change issue first amongst Christian communities within Britain, and then more widely.

Queen Rania of Jordan and WANA Forum

At the invitation of Queen Rania of Jordan, Ai's director Ann Pettifor joined a task force advising the Queen on a strategy to build bridges between women and children in the Middle East and the West.

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