Women and Children’s Health at the UN General Assembly

Date: 25th September 2013
Team: Jordan Chatwin, Georgia Lee
Areas of expertise: Design

Ai were approached as part of the team behind the MamaYe campaign to collaborate on the drafting and design of advocacy materials for the Partnership for Maternal Newborn Health (PMNCH).

The Partnership (PMNCH) is an alliance made up of more than 500 academic institutions, donors, NGOs, private sector companies and others. Their goal is a world in which all women, newborns, children and adolescents not only are healthy, but thrive.

The Brief 

For two years PMNCH have coordinated a major study that looks at data and trends across 136 low and middle income countries from the past 50 years to answer the question:

“What can we learn from countries to speed our progress towards women’s and children’s health?”

Understanding what political, financial and social interventions work to improve the health of women and children is crucial as we approach 2015 – the target year for the Millennium Development Goals (MDGs).

In order to share some of the key lessons learned from this study PMNCH commissioned an advocacy booklet that shared lessons from 10 countries that are on-track to meeting MDG targets for maternal and child health.


A huge amount of information from 10 leading low and middle income countries was distilled into 4 core lessons for women and children’s health.

We then illustrated these lessons with data, success stories and visuals and created the ‘success factors’ booklet.

As well as a booklet, banners showing highlights were developed. All materials were launched at the UN General Assembly (UNGA) on 23rd September 2013.

They followed by 10 in depth reports on how countries have made progress to improve the health of their women and children.

We hope these lessons serve as an impetus for change in other settings!

Evidence, success stories and policy interventions that made an impact on women and children's health are showcased in the "Success Factors" advocacy booklet.

As well as developing a booklet, Ai worked with PMNCH to translate some key lessons into large banners. These were printed and shared at the UN General Assembly 2013

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